Ever wondered what the difference is between natural and organic? Have you heard about wildcrafted botanicals? What’s the difference between vegan and cruelty free? These questions are becoming more apparent as the Green beauty phenomena is swooping through the world. More and more consumers are becoming aware of the hidden dangers of chemicals that affect our daily health from mainstream beauty products and most large beauty corporations have jumped on board to get in on the action. This is where there can be a level of confusion and deception in the marketing of beauty products.